Company News, Marketing News

Dove Plans Marketing Giveaway in NYC for New Antiperspirant with Skincare Benefits

Pink refrigerators will house free samples of the products with water-based technology at numerous beauty hubs.

Dove is planning a Surprise Skincare Takeover in New York City on March 29 at numerous locations mapped below. The agenda is to reveal its new Dove Ultimate Antiperspirant.   According to the Happi Top 30 company, from 10am – 5:30pm on March 29, pink skincare fridges will be uniquely stationed outside of 15 New York City beauty hubs containing a free full-sized sample of Dove’s latest skincare innovation. A first-of-its-kind for the brand, it is a “skincare/deo amalgam” new for ...

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